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YouTube Pulls the Trigger on Mobile Ads

Google begins selling display ads on YouTube's mobile sites in the U.S. and Japan.

Verizon Lands Mobile Deal with NFL

NFL Network content will reach twice as many mobile users, which could benefit regular advertisers like Under Armour.

Social Media Played Big Role in Driving Oscar Interest

Twitter activity was very strong during this year's telecast.

U.K. to Regulate Social Network Marketing

Marketers and brands using social networks will soon find their activities regulated by the U.K.'s Advertising Standards Authority.

Social Media Helps Men's Wearhouse's 'Prom Reps' Get to the Dance

The brand's teens-based referrals program is being supported by a multifaceted digital push.

Walmart Places a Mega Buy with Yahoo

Blend of ads and content tie-ins is the largest Yahoo has brought to bear for a single client, execs say.

B2B Spending on Mobile to Fall Nearly 40 Percent

A new report from publishing research firm Outsell shows that B2B marketers will boost digital marketing expenditures this year on channels such as search, video, and social media.

MediaForge Ads Charge Only When People Interact And Buy

System bills advertisers only after customers verifiably interact with online ads and later return to make a purchase.

Eric Bader Leaves BrandInHand for Strategy Role with Initiative

Mobile expert assumes newly created role at IPG-owned Initiative.

Partners in New D.C. Firm Cut Teeth on GOP Controversy

Right-leaning heavy-hitters form a political consultancy aiming to remove the barriers between digital and traditional media.

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